Much of this article is taken from Ted Prodromou’s book “Twitter For Business.”
Most people do not use their bio on their personal or business Twitter to its full advantage. Twitter bios can be up to a 160 characters, used to tell the world why they should follow you. Twitter users will want to follow you if they share a commonality with you and/or they could learn something from you. People should think of their Twitter Bio as an advertisement, and use the same approach when writing it.
The rest of this article will focus on Twitter bio content ideas. The purpose of this article is to get as many followers as possible, so they can turn into big fans of you or/and your business.
- Share your interests in your bio. Allow the viewers to get to know what you’re passionate about, such as music, art, sports, travel, etc. This gets users to build more loyalty to you through letting them know the personal side of you.
- Let people know your goals. When one shares their goals or life vision it sends a powerful message that will grab their attention. For example, if your husband comes before your work, you should let your readers know. Someone will grab a lot of faithful followers by showing where they stand on important issues. A bio will be polarizing their potential followers by writing about political or religion. This will turn off a lot of potential followers.
- Show your areas of expertise. If you are an expert in something, include that information in your bio. People follow people who they can learn from.
- Share your passions if you are a coach, teacher, or consultant. A great example would be “I’m passionate about showing college students how to manage their budget. Follow me for tips.” Every college student wants to know how to manage their budget, so of course they’ll follow you.
- A series of keywords will grab potential followers’ attention. People search for keywords on Twitter just like they do on Twitter. Let’s say someone is looking for a math tutor. They will search twitter for math tutors to follow. If a person writes “math tutor” in their bio their profile will come up. If you’re a local business, looking for local clients don’t forget to add your city or its initials in your key word list. For example, “math tutor New York.”
- What makes you different from your competitors. Every business needs to know the answer to this question. This is called a unique selling proposition. There are thousands of public relations professionals on Twitter. What makes you different or better than others. You have to let people know this in your twitter bio. This is a very effective way to get more people to follow you.
- Be specific when you are describing your expertise or experience. For example don’t just say you’re a psychologist. Let people know you’re a psychologist with 20 years of experience relieving people of their mental problems. If you are a public relations professional, let them know you are a “public relations professional with experience working in the non-profit, consumer, and financial sectors.” This is so much more effective than saying “I’m a public relations professional.”
- Have some fun. Twitter bios are really boring if you list just a bunch of keywords or skills. Show some of your humor or fun facts about yourself. People want to know you are a human in addition to being an expert at what you do.
You only get 160 Characters to write your Twitter Bios. So, make sure to peruse Twitter bios of your competitors and people with a lot of followers to scout ideas for your bio. You can even get some good ideas from celebrities because they are usually good at showing their personal side.
Carrie Wilkerson (@carriewilkerson) is a small-business consultant who has used social media to build a thriving work-at-home consulting business. Carrie uses the keyword approach to her Twitter bio.
Consultant/Strategist for self-employed professionals & small business owners, Wife, Mom, Author, Speaker & Joyful Human. Host of http://BarefootExecutive.TV
You can see exactly what Carrie does for a living, how she can help you, a bit about her personal life, and a link to her fabulous videos. And you know that she is a joyful human.
Rishi Lakhani (@rishil) uses the story approach in his Twitter bio.
I am just your average guy interested in SEO and knowing people. This Twitter a/c is explicitly me and only me. http://explicitly.me
Rishi uses a very simple but compelling statement as his bio and makes it easy for you to visit his site to learn more about him.
If you are a business person, you can use the same approach when creating your bio. You can use a series of keywords that describe how you help your clients or you can create a short statement. The idea is to clearly communicate with the reader and make it easy for them to connect with you, like @carriewilkerson
There is no wrong or right way to write a Twitter bio. Try each approach and see which works best for you. The right one for you is the one that gets the best results. When you start receiving comments on your bio or see an increase in followers, you’ll know you have the right style. I also recommend updating your Twitter bio to keep it fresh. Life is constantly evolving, so update your profile to correspond with what’s currently going on in your life or your business
Blog Post: 4
How to perfect your Linkedin’s Information Box
The first part of your LinkedIn profile people see is the information box. The information box is by the top of the page and is slight gray. This article will be about how the information box should seem.
Use a photo specifically for a job search, sales, etc. The photo should have you with a smile. You should avoid a cutesy photograph. The picture should be of yourself by yourself.
You should create a great title. The stuff LinkedIn users see if they read your posts or search for your profile is your profile picture and title. You should avoid the default title, which is your job. A customize title helps people desire to add you.
A well thought out title is more desirable. A way to write a great title is to list your expertise. Examples would be:
PUBLIC RELATIONS| SEO| SOCIAL MEDIA MARKETING
GRAPHIC DESIGN| WEBSITE DEVELOPMENT| E-COMMERCE
There are ways to create a great title if you specialize with 1 area of expertise, such as write a sentence or two pitch that describes how to help people. If your target is localized, write the geographic area you do work. You should peruse LinkedIn profiles similar to yours to get a better idea of what you should write. If there is a very good title that fits you really well go ahead and copy it.
There is a website part to your information box. You may list 3 websites. There is a choice of titles for the websites in the drop-down, such as “My company” and “My blog.” At the bottom of the drop-down, there is “Other.” You should choose “Other.” It allows the website title to be very desirable. The website title you choose should be very desirable in order for people to go there! You can choose “Download a Free Real Estate Report” or “Get a Lead Generating System.”
You should customize your public link that you use to send traffic to your profile. When you first become a LinkedIn user the link will be similar to “linkedin.com/ins/joesmith34543.” You should customize your profile to your first and last name. If your name is used you could add a middle initial or switch the order. You may also use a tagline to show of your skills. Examples would be:
Blog Post: 4
Intertwining Social Media With Business Goals
Most of this information was taken from Olivier Blanchard’s “Social Media ROI.”
Having a social media presence is worthless unless you do something with it. A business should set goals for their social media department (if they have one). This is an opportunity cost issue. If you are not familiar with this term, Economists define it as the best alternative forgone because a particular course of action is pursued. In other words is it worth it for you to use social media for your organization. The answer to that question is if the work done in social media created the most value at that given time.
Social Media’s Value to the Organization
Social media can be used for personal entertainment or building a community around your company. Employees at work catching up with his friends on Facebook, or watching videos of kittens on YoutTube are wasted productivity.
Social media adds to the organization when an employee monitors social media networks for positive and negative statements made by people about the organization’s product that he is responsible for. Social media adds to an organization if someone manages customer service requests in real time made in micro blogging platforms, or engaging in online reputation management.
We see in these two examples two employees. One of them is wasting time. The other is being productive. Same desk, same tools and same channels, but we see completely different pictures. One of them has goals: business intelligence, customer service, and online reputation management.
Making goals for your social media department can only be done once you clearly understand your business tactics, goals, strategies, and targets.
The Difference Between Strategy and Tactics
In the business world managers have a difficult time being able to tell the difference between strategy and tactics.
A strategy is a plan of actions designed to achieve a goal. It’s complex and made up of many moving parts.
Tactics are the means of which a strategy can be carried out.
Example: The current strategy to get net new customers (goal) is to use Facebook to increase both our reach and our prospect-to customer conversions. Two of the tactics that will be used is A) discount coupons for new connections on Facebook B) A rebate for anyone who shares on of our Facebook posts.
The Difference Between Goals and Targets
In the business world managers also have a difficult time being able to tell the difference between strategy and tactics.
A goal is an organizations end point, also known as an objective.
A target is the specific value assigned to an objective within a time frame.
Goals set the direction and focus of an activity, while targets establish the specific parameters to achieve the goal.
Example: If the company’s goal is to increase customer by 50 net new transacting customers, the target would be 100 net new customers by Q1. If the company’s goal is to buy cheaper materials for products, the target would be buy materials for products for 10% less.
Inserting a Social Media Program to Business Objectives
Social media is not its own function. It’s a communication tool, like the telephone and email, that serves the purposes for critical business functions, including public relations, marketing, lead generation, customer service, and market research. There is no such thing as a “social media strategy.” What you do have is business objectives or strategies to achieve these goals. Start with those and incorporate social media into that.
you don’t need 25,000 followers on Twitter. You need to make more sales and Twitter can be used to achieve those objectives.
A social media program, in order to deliver results, must have a purpose rooted in business objectives.
How to Create a Roadmap by Turning Objectives into Targets
In order to set targets for goals there are a few approaches you have to take. First, it is much clearer to label targets as “performance targets,” “training targets,” and “sales targets” instead of having no clear label. Next, when setting social media targets it isn’t as simple as saying you want “more followers,” “more mentions,” “growing market share,” and “increasing sales.” You need to be more specific. For instance, “gaining 300 mentions a day,” and “increasing followers by 6,000 a month.”
Why is it good to set up your social media targets as stated? Two reasons. One reason is that it makes your organization focus on ways to achieve goals. It switches their attitudes from maintenance mode to problem-solving mode. The second reason is that setting specific targets makes there be accountability. It is one thing to show vague progress. It is another to make someone accountable for successfully hitting or failing to hit a goal.
The Top 5 Business Functions that can easily enhanced by a social media program
A social media program can help a business. This is because most organizations share certain needs. These needs can be met in both for-profit and non-profit organizations. Fulfilling these needs can be helped through social media. Social media can assist by helping sales, customer support, human resources, public relations, and business intelligence.
One way social media can help with sales is to acquire new customers –first through its reach and influence. With social media you adopt new customers and then develop them. You develop them by having repeated conversations with them. Eventually many of these people will become your customers. Another way to gain customers, through reach, is to create an advertisement and promote it on social media. Finally, you can make money through, without being pushy, promoting discounts on your products.
Social media allows your organization to increase the efficiency of their customer support practice, and customer satisfaction. It increases the efficiency of the customer support practice, and customer satisfaction because customers don’t have to jump through hoops to simply get your attention. There are people monitoring what your customers say to you and that means faster response rates.
There are two stuff you have to do to create a social media program for your customer support practice. The first one is to train a customer service representative to use social media. This is a lot easier than hiring a social media expert and training him in customer support. The second one you have to do in order to infuse social media into the customer support practice is buying an advances social media monitoring tool. These tools are very helpful. One reason js because anytime your company is talked about online you get notified.
HR is better off with social media. The HR team can identify the applicant and if they have a lot of trusted friends, colleagues, etc. in common with the applicant then the HR team will be able to trust the applicant more for the position. They can also recruit from social media. This is because they can search resumes of people on Linkedin, etc and may find someone they think would do well in the open position. Also, searching people’s social media accounts can be better than just sifting through just resumes.
If your company has a bad image online then a public relations professional has to do what is called online reputation management. This term means the public relations professional can spread across the online media the truth in order to make your organization have a better image.
PR teams can also help customers have a deeper relationship with the organization, through social media channels. A PR team can also increase trust and mindshare for the company, as well as foster alignment of values between companies.
Social media allows the business to monitor what customers are saying about you and your competitors. Social media allows how those sentiments are changing. Public relations can be applied due to business intelligence.
Blog Post: 2
What will get an advertisement rejected on Facebook
Most of the information is taken from Brian Carter’s and Justin Levy’s book, Facebook Marketing.
This article will talk about Facebook Advertising, a form of Internet Marketing, and whether someone should spend money on it. First, what is Facebook Advertising?
If someone is a Facebook user than they have had experience with these advertisements and realizes how important of a tool it is in an internet marketing campaign. Whenever someone goes on to their Facebook profile, page or group he sees advertisements that always seem relatively interesting to him, knows facts about him, shows his Facebook friends, and is almost always in the right sidebar area.
|Target People With||Facebook Advertisements||AdWords Advertisements|
|Intent (Search Phrases)||No||Yes|
|Age & Gender||Yes||No|
The above table shows why when comparing Facebook Advertising vs. Google Adwords, Google Adwords loses when it is about advantages for advertisers. Facebook allows advertisers to target people with the community’s interest, location, age & gender, status, workplace, and education. This is while Google allows advertisers to target people only by the public’s intent and location.
The above shows why someone would want to advertise on Facebook. The rest of the article will be on how to advertise on Facebook. The following will be writing on how not to advertise so the ad would not be rejected by Facebook.
- Capitalization of every word will get your advertisement rejected. It gives your ad an unfair advantage. It is also not grammatically correct.
- Capitalization of entire words will get your advertisement rejected. An example of this is: “LEARN MORE ON HOW TO IMPROVE”. This rule applies to a lot of advertising platforms, etc., because the majority of internet savvy individuals view this type of capitalization as spam.
- Inaccurate ad text will get your advertisement rejected. Facebook is likely to reject your ad if it doesn’t clearly state your company name, project, offer, etc.
- Deceptive discounts and offers will get your advertisement rejected. The most common example of this is when there is an offer for a product with a description that is very different from what one receives once someone clicks on the ad, offer, etc. This practice gets your ad tossed from Facebook and ruins your online reputation.
- Irrelevant and inappropriate images will get your advertisement rejected. One cannot use pictures of scantily clad women to promote on Facebook. Keep Facebook clean and fun. One should use images that are relevant, similarly to what was said about deceptive discounts and offers. It should be clean.
- Inappropriate targeting will get your advertisement rejected. One has to target the group he will be speaking to. This is good advertising, since one should not talk to people when he wants to talk to someone else.
- Destination fabrication will get your advertisement rejected. Facebook has guidelines on where you could send your audience. Facebook writes: “All users must be sent to the same landing page when the as is clicked. The destination may not include fake close behavior, pop-ups. Ads may only be directed to a website or iTunes. When linking to iTunes, the text must explicitly say so. Ads may not be directed to any other download such as PDF, PowerPoint, or Word documents.”
- Vulgar language will get your advertisement rejected. Profane, sexual, inappropriate, derogatory or degrading language will not be accepted.
- Incorrect Grammar will get your advertisement rejected. Your company will not seem professional if there are grammar mistakes in your advertisement. The only ex/ception is If it’s a grammar mistake done on purpose to be clever than your ad will be accepted.
- Sentence structure will get your advertisement rejected. If someone uses incomplete sentences the ad will get rejected. In order for your business to seem professional, an ad should have only complete sentences.
- Incorrect punctuation will get your advertisement rejected. This rule is like others that is used for your business to seem professional.
- Symbols and numbers in place of words will get your advertisement rejected.
Blog Post: 1
First blog article, and it is about about Internet Marketing and Search Engine Optimisation
This is the first article of this blog, and with it I will start convincing those reading that I am an authoritative figure in the subject of internet marketing and search engine optimization, also known as, IM and SEO. I will explain most of the faucets of internet marketing and search engine optimization, including some sprinkling of information on advertisements. My five years of direct and related work experience, college education, and what IM/SEO books are in my bookshelf, will also be discussed.
There is a blog article, Let’s Define Internet Marketing, by the public relations agency, Rocket Fuel. The first thing the Rocket Fuel Blog writes in their subjects to write about of Internet Marketing are the different definitions. These are web marketing, online marketing, webvertising, or e-marketing. The article lists the different types of internet marketing and search engine optimization. I will list the different parts of IM and define them with my education and experience.
The article, Let’s Define Internet Marketing, describes PPC. I will use the article, my business communication major, and the book, “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue,” my experience in in PR, including as a Public Relations Intern for the non-profit, 1687, inc. Including in IM is Pay-Per-Click (PPC) advertising. Most likely this depends description of PPC is paying money for advertisement. How much you pay depends what your activity tracker says about your advertisement. There are various types of PPC ads. Some ads display text only,for this past example of PPC search engine optimization is very important. Others show pictures. The last type of PPC ads I will mention is video ads. There are also different ways one could choose who sees his advertisement, such as` geo-location and interests.
The following is from what I learned in two years as a Public Relations Freelancer and Intern, college, and “The new rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly.” Another niche of internet marketing is email marketing. Email marketing is used to market to people through emails. They often use search engine optimization and advertisements. The easiest and best ways to employ email marketing is through an email marketing service. This type of marketing is effectively the best type of marketing, except calling people.
Analytics is something else I have experienced in in nearly all of my PR work, and is also discussed at length in the book “Social Media ROI“ in depth. Analytics may be done on nearly everything of yours on the internet, such as a blog, your twitter profile, your Facebook Page, and your LinkedIn Page. It can also be done for advertisements prior to committing to spend money on it. Analytics is used to check how much ROI you are getting or will get. In order to improve statistics on these channels use advertisements and search engine optimization.
I interned for a recruitment firm that practiced inbound marketing better than any other jobs I have held. The point of inbound marketing is to make people go to your website and hopefully buy from you. This could be done in many ways, including the sections of internet marketing above. The company I worked for excelled at this partially because they would leave links on job boards which led to their website. While I was intern there my entire job was inbound marketing. I would handle their social media and get them press bytes. We were using advertisements to handle social media.
There are a lot more types of Internet Marketing. I will list only one more: Social Media Marketing. From all the types of IM I mentioned my knowledge of social media marketing is the best. I read the most books on that, which is probably over a dozen books. Most of my PR work experience had a focus on social media. Social Media Marketing is using the web to market your product through attaining and keeping customers. The most common outlets to use social media marketing are social networking sites, such as Facebook, Twitter, Instagram, and LinkedIn. Social media marketing could also be used on a website. Social media marketing is the most widely relied upon niche of internet marketing and it is also the fastest growing niche of marketing and public relations.
I will next discuss at length Search Engine Optimization (SEO). In the first paragraph I mentioned IM it was with one other form of making money of the worldwide web, SEO. You might think I am going to write another 700 words on search engine optimization. Unfortunately, the following section on SEO will be relatively short. IM is a much bigger umbrella than SEO.
SEO is when you write you pick words that makes the internet and/or people want to buy from you. An example is email marketing. In email marketing you want the right words. The first reason is so it does not automatically end up in the spam folder. Another reason is so people read your article after viewing your email subject title. Another instance is search engine marketing for social media. You would like to use the right words so you maximize or make sure the right people read your posts and tweets. Another reason is so you get visits to tour website due to the SEO once someone reads your posts or tweets.
This was my first post on my new blog. The blog will deal with internet marketing and search engine optimization. I hope you enjoyed it.