Recent college graduates often explore the pros and cons of joining a corporate department or a public relations firm.
A corporate department will give the recent graduate a depth of experience:
• Getting a corporate job is hard without experience. The job duties are narrower.
• At times, there is little variety at entry level.
• Growth may be limited unless switching employers.
• May be slower-paced.
• Heavy involvement with executive staff. The impact of your work is seen instantly. You are an important staff member.
• Expected to be skilled in all areas. Peers have little time to train you.
• At times, there will be too much time being spent on work for networking.
• Working with the same “client” all the time. An advantage of this is you’re familiar with the client. A disadvantage is it gets boring.
• There is less pressure. The work is for long-term results.
• Less turnover.
• There are more available resources.
• Higher salaries.
• Benefits are usually good.
• Position allows for more managerial and strategic planning.
A PR firm will give the recent graduate a breadth of experience:
• Experience is gained quickly.
• There is in the work and an opportunity to advance rapidly.
• Fast-paced and exciting.
• You don’t see the results of your work usually.
• Abilities get honed and polished.
• Networking, which can provide better job opportunities.
• Learn skills, such as budgeting, presentations, and establishing deadlines.
• High pressure to receive huge results on billable hours.
• High employee turnover.
• Limited budget and resources.
• Low entry level salary.
• Benefits are minimal.