Even public relations (PR) professionals don’t agree on the definition of PR. In matter of fact, every public relations professional will give you a slightly different definition, which depends on her history with PR. To prove my point, each country has a different variation of PR. Her view will not only be based of which country she’s in, but also by economic, political, social and environmental matters.
There are some terms used to define PR that will satisfy nearly all PR practitioners. The terms are as follows: “Ethical,” “Socially Responsible,” and “Reliable communication.”
One of the oldest definition of PR comes from 1978 during the First World Assembly of Public Relations Associations and the First World Forum of Public Relations, both held in Mexico City. The definition still has some very important points:
“Public relations practice is the art and science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action, which will serve both the organization’s and the public interest”
By: Brian Gottesman
Brian Gottesman is a Public Relations Executive with over 9 years of experience in public relations and publications. His work has been published in several network television, print and blog outlets including Fox News, CBS, The New York Times, Wall Street Journal, Buzz Feed and Mashable.