Even public relations (PR) professionals don’t agree on the definition of PR. As a matter of fact, every public relations professional will give you a slightly different definition, which depends on their history with PR. To prove my point, each country has a different variation of PR. Each person’s view will not only be based on which country they are in, but it will also be influenced by economic, political, social, and environmental matters.
There are some terms used to define PR that will satisfy nearly all PR practitioners. The terms are as follows: “Ethical,” “Socially Responsible,” and “Reliable communication.”
One of the oldest definitions of PR comes from 1978, during the First World Assembly of Public Relations Associations and the First World Forum of Public Relations, both held in Mexico City. The definition still has some very important points:
“Public relations practice is the art and science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action, which will serve both the organization’s and the public interest”