Much of this article is taken from Ted Prodromou’s book “Twitter For Business.”
Most people do not use their bio on their personal or business Twitter to its full advantage. Twitter bios can be up to 160 characters, and are used to tell the world why they should follow you. Twitter users will want to follow you if they share a commonality with you and/or they could learn something from you. People should think of their Twitter Bio as an advertisement, and use the same approach when writing it.
The rest of this article will focus on Twitter bio content ideas. The purpose of this article is to get as many followers as possible, so they can turn into big fans of you and/or your business.
- Share your interests in your bio. Allow the viewers to get to know what you’re passionate about, such as music, art, sports, travel, etc. This allows users to build more loyalty to you through letting them know the personal side of you.
- Let people know your goals. When one shares their goals or life vision it sends a powerful message that will grab their attention. For example, if your husband comes before your work, you should let your readers know. Someone will grab a lot of faithful followers by showing where they stand on important issues. A bio will be polarizing their potential followers by writing about politics or religion. This will turn off a lot of potential followers.
- Show your areas of expertise. If you are an expert in something, include that information in your bio. People follow people who they can learn from.
- Share your passions if you are a coach, teacher, or consultant. A great example would be “I’m passionate about showing college students how to manage their budget. Follow me for tips.” Every college student wants to know how to manage their budget, so of course they’ll follow you.
- A series of keywords will grab a potential follower’s attention. People search for keywords on Twitter just like they do on Twitter. Let’s say someone is looking for a math tutor. They will search twitter for math tutors to follow. If a person writes “math tutor” in their bio, their profile will come up. If you’re a local business looking for local clients, don’t forget to add your city or its initials in your keyword list. For example, “math tutor New York.”
- What makes you different from your competitors? Every business needs to know the answer to this question. This is called a unique selling proposition. There are thousands of public relations professionals on Twitter. What makes you different or better than the others? You have to let people know this in your Twitter bio. This is a very effective way to get more people to follow you.
- Be specific when you are describing your expertise or experience. For example, don’t just say you’re a psychologist. Let people know you’re a psychologist with 20 years of experience relieving people of their mental problems. If you are a public relations professional, let them know you are a “public relations professional with experience working in the non-profit, consumer, and financial sectors.” This is so much more effective than saying “I’m a public relations professional.”
- Have some fun. Twitter bios are really boring if you list just a bunch of keywords or skills. Show some of your humor or fun facts about yourself. People want to know you are a human in addition to being an expert at what you do.
You only get 160 Characters to write your Twitter Bios; make sure to peruse Twitter bios of your competitors and people with a lot of followers in order to scout ideas for your bio. You can even get some good ideas from celebrities, because they are usually good at showing their personal side.
Carrie Wilkerson (@carriewilkerson) is a small-business consultant who has used social media to build a thriving work-at-home consulting business. Carrie uses the keyword approach to her Twitter bio.
Consultant/Strategist for self-employed professionals & small business owners, Wife, Mom, Author, Speaker & Joyful Human. Host of http://BarefootExecutive.TV
You can see exactly what Carrie does for a living, how she can help you, a bit about her personal life, and a link to her fabulous videos. You also know that she is a joyful human!
Rishi Lakhani (@rishil) uses the story approach in his Twitter bio.
I am just your average guy interested in SEO and knowing people. This Twitter a/c is explicitly me and only me. http://explicitly.me
Rishi uses a very simple but compelling statement as his bio, and makes it easy for you to visit his site to learn more about him.
If you are a business person, you can use the same approach when creating your bio. You can use a series of keywords that describe how you help your clients or you can create a short statement. The idea is to clearly communicate with the reader and make it easy for them to connect with you, like @carriewilkerson.
There is no wrong or right way to write a Twitter bio. Try each approach and see which works best for you. The right one for you is the one that gets the best results. When you start receiving comments on your bio or see an increase in followers, you’ll know that you have found the right style. I also recommend updating your Twitter bio in order to keep it fresh. Life is constantly evolving, so update your profile to correspond with what’s currently going on in your life or your business.