What will get an advertisement rejected on Facebook

Most of the information is taken from Brian Carter’s and Justin Levy’s book, Facebook Marketing.

This article will talk about Facebook Advertising, a form of Internet Marketing, and whether someone should spend money on it. First, what is Facebook Advertising?

If someone is a Facebook user than they have had experience with these advertisements and realizes how important of a tool it is in an internet marketing campaign. Whenever someone goes on to their Facebook profile, page or group he sees advertisements that always seem relatively interesting to him, knows facts about him, shows his Facebook friends, and is almost always in the right sidebar area.

Target People With Facebook Advertisements AdWords Advertisements
Interests (Likes) Yes No
Intent (Search Phrases) No Yes
Location Yes Yes
Age & Gender Yes No
Status Yes No
Workplace Yes No
Education Yes No

 

The above table shows why when comparing Facebook Advertising vs. Google Adwords, Google Adwords loses when it is about advantages for advertisers. Facebook allows advertisers to target people with the community’s interest, location, age & gender, status, workplace, and education. This is while Google allows advertisers to target people only by the public’s intent and location.

 

The above shows why someone would want to advertise on Facebook. The rest of the article will be on how to advertise on Facebook. The following will be writing on how not to advertise so the ad would not be rejected by Facebook.

  1. Capitalization of every word will get your advertisement rejected. It gives your ad an unfair advantage. It is also not grammatically correct.
  2. Capitalization of entire words will get your advertisement rejected. An example of this is: “LEARN MORE ON HOW TO IMPROVE”. This rule applies to a lot of advertising platforms, etc., because the majority of internet savvy individuals view this type of capitalization as spam.
  3. Inaccurate ad text will get your advertisement rejected. Facebook is likely to reject your ad if it doesn’t clearly state your company name, project, offer, etc.
  4. Deceptive discounts and offers will get your advertisement rejected. The most common example of this is when there is an offer for a product with a description that is very different from what one receives once someone clicks on the ad, offer, etc. This practice gets your ad tossed from Facebook and ruins your online reputation.
  5. Irrelevant and inappropriate images will get your advertisement rejected. One cannot use pictures of scantily clad women to promote on Facebook. Keep Facebook clean and fun. One should use images that are relevant, similarly to what was said about deceptive discounts and offers. It should be clean.
  6. Inappropriate targeting will get your advertisement rejected. One has to target the group he will be speaking to. This is good advertising, since one should not talk to people when he wants to talk to someone else.
  7. Destination fabrication will get your advertisement rejected. Facebook has guidelines on where you could send your audience. Facebook writes: “All users must be sent to the same landing page when the as is clicked. The destination may not include fake close behavior, pop-ups. Ads may only be directed to a website or iTunes. When linking to iTunes, the text must explicitly say so. Ads may not be directed to any other download such as PDF, PowerPoint, or Word documents.”
  8. Vulgar language will get your advertisement rejected. Profane, sexual, inappropriate, derogatory or degrading language will not be accepted.
  9. Incorrect Grammar will get your advertisement rejected. Your company will not seem professional if there are grammar mistakes in your advertisement. The only ex/ception is If it’s a grammar mistake done on purpose to be clever than your ad will be accepted.
  10. Sentence structure will get your advertisement rejected. If someone uses incomplete sentences the ad will get rejected. In order for your business to seem professional, an ad should have only complete sentences.
  11. Incorrect punctuation will get your advertisement rejected. This rule is like others that is used for your business to seem professional.
  12. Symbols and numbers in place of words will get your advertisement rejected.

First blog article, and it is about about Internet Marketing and Search Engine Optimisation

This is the first article of this blog, and with it I will start convincing those reading that I am an authoritative figure in the subject of internet marketing and search engine optimization, also known as, IM and SEO. I will explain most of the faucets of internet marketing and search engine optimization, including some sprinkling of information on advertisements. My five years of direct and related work experience, college education, and what IM/SEO books are in my bookshelf, will also be discussed.

There is a blog article, Let’s Define Internet Marketing, by the public relations agency, Rocket Fuel. The first thing the Rocket Fuel Blog writes in their subjects to write about of Internet Marketing are the different definitions. These are web marketing, online marketing, webvertising, or e-marketing. The article lists the different types of internet marketing and search engine optimization. I will list the different parts of IM and define them with my education and experience.

The article, Let’s Define Internet Marketing, describes PPC. I will use the article, my business communication major, and the book, “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue,” my experience in in PR, including as a Public Relations Intern for the non-profit, 1687, inc. Including in IM is Pay-Per-Click (PPC) advertising. Most likely this depends description of PPC is paying money for advertisement. How much you pay depends what your activity tracker says about your advertisement. There are various types of PPC ads. Some ads display text only,for this past example of PPC search engine optimization is very important. Others show pictures. The last type of PPC ads I will mention is video ads. There are also different ways one could choose who sees his advertisement, such as` geo-location and interests.

The following is from what I learned in two years as a Public Relations Freelancer and Intern, college, and “The new rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly.” Another niche of internet marketing is email marketing. Email marketing is used to market to people through emails. They often use search engine optimization and advertisements. The easiest and best ways to employ email marketing is through an email marketing service. This type of marketing is effectively the best type of marketing, except calling people.

Analytics is something else I have experienced in in nearly all of my PR work, and is also discussed at length in the book “Social Media ROI“ in depth. Analytics may be done on nearly everything of yours on the internet, such as a blog, your twitter profile, your Facebook Page, and your LinkedIn Page. It can also be done for advertisements prior to committing to spend money on it. Analytics is used to check how much ROI you are getting or will get. In order to improve statistics on these channels use advertisements and search engine optimization.

I interned for a recruitment firm that practiced inbound marketing better than any other jobs I have held. The point of inbound marketing is to make people go to your website and hopefully buy from you. This could be done in many ways, including the sections of internet marketing above. The company I worked for excelled at this partially because they would leave links on job boards which led to their website. While I was intern there my entire job was inbound marketing. I would handle their social media and get them press bytes. We were using advertisements to handle social media.

There are a lot more types of Internet Marketing. I will list only one more: Social Media Marketing. From all the types of IM I mentioned my knowledge of social media marketing is the best. I read the most books on that, which is probably over a dozen books. Most of my PR work experience had a focus on social media. Social Media Marketing is using the web to market your product through attaining and keeping customers. The most common outlets to use social media marketing are social networking sites, such as Facebook, Twitter, Instagram, and LinkedIn. Social media marketing could also be used on a website. Social media marketing is the most widely relied upon niche of internet marketing and it is also the fastest growing niche of marketing and public relations.

I will next discuss at length Search Engine Optimization (SEO). In the first paragraph I mentioned IM it was with one other form of making money of the worldwide web, SEO. You might think I am going to write another 700 words on search engine optimization. Unfortunately, the following section on SEO will be relatively short. IM is a much bigger umbrella than SEO.

SEO is when you write you pick words that makes the internet and/or people want to buy from you. An example is email marketing. In email marketing you want the right words. The first reason is so it does not automatically end up in the spam folder. Another reason is so people read your article after viewing your email subject title. Another instance is search engine marketing for social media. You would like to use the right words so you maximize or make sure the right people read your posts and tweets. Another reason is so you get visits to tour website due to the SEO once someone reads your posts or tweets.

This was my first post on my new blog. The blog will deal with internet marketing and search engine optimization. I hope you enjoyed it.