Most of the information is taken from Brian Carter’s and Justin Levy’s book, Facebook Marketing.
This article will talk about Facebook Advertising, a form of Internet Marketing, and whether someone should spend money on it. First, what is Facebook Advertising?
If someone is a Facebook user than they have had experience with these advertisements and realizes how important of a tool it is in an internet marketing campaign. Whenever someone goes on to their Facebook profile, page or group he sees advertisements that always seem relatively interesting to him, knows facts about him, shows his Facebook friends, and is almost always in the right sidebar area.
|Target People With||Facebook Advertisements||AdWords Advertisements|
|Intent (Search Phrases)||No||Yes|
|Age & Gender||Yes||No|
The above table shows why when comparing Facebook Advertising vs. Google Adwords, Google Adwords loses when it is about advantages for advertisers. Facebook allows advertisers to target people with the community’s interest, location, age & gender, status, workplace, and education. This is while Google allows advertisers to target people only by the public’s intent and location.
The above shows why someone would want to advertise on Facebook. The rest of the article will be on how to advertise on Facebook. The following will be writing on how not to advertise so the ad would not be rejected by Facebook.
- Capitalization of every word will get your advertisement rejected. It gives your ad an unfair advantage. It is also not grammatically correct.
- Capitalization of entire words will get your advertisement rejected. An example of this is: “LEARN MORE ON HOW TO IMPROVE”. This rule applies to a lot of advertising platforms, etc., because the majority of internet savvy individuals view this type of capitalization as spam.
- Inaccurate ad text will get your advertisement rejected. Facebook is likely to reject your ad if it doesn’t clearly state your company name, project, offer, etc.
- Deceptive discounts and offers will get your advertisement rejected. The most common example of this is when there is an offer for a product with a description that is very different from what one receives once someone clicks on the ad, offer, etc. This practice gets your ad tossed from Facebook and ruins your online reputation.
- Irrelevant and inappropriate images will get your advertisement rejected. One cannot use pictures of scantily clad women to promote on Facebook. Keep Facebook clean and fun. One should use images that are relevant, similarly to what was said about deceptive discounts and offers. It should be clean.
- Inappropriate targeting will get your advertisement rejected. One has to target the group he will be speaking to. This is good advertising, since one should not talk to people when he wants to talk to someone else.
- Destination fabrication will get your advertisement rejected. Facebook has guidelines on where you could send your audience. Facebook writes: “All users must be sent to the same landing page when the as is clicked. The destination may not include fake close behavior, pop-ups. Ads may only be directed to a website or iTunes. When linking to iTunes, the text must explicitly say so. Ads may not be directed to any other download such as PDF, PowerPoint, or Word documents.”
- Vulgar language will get your advertisement rejected. Profane, sexual, inappropriate, derogatory or degrading language will not be accepted.
- Incorrect Grammar will get your advertisement rejected. Your company will not seem professional if there are grammar mistakes in your advertisement. The only ex/ception is If it’s a grammar mistake done on purpose to be clever than your ad will be accepted.
- Sentence structure will get your advertisement rejected. If someone uses incomplete sentences the ad will get rejected. In order for your business to seem professional, an ad should have only complete sentences.
- Incorrect punctuation will get your advertisement rejected. This rule is like others that is used for your business to seem professional.
- Symbols and numbers in place of words will get your advertisement rejected.